Elevating Health & Wellness Through Human-Centered Platforms

Designing for impact across product, fitness, business, and global events

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Project

Isagenix

Role

Designing for impact across product, fitness, business, and global events

7.5 Years | B2B & B2C | Web + Mobile | Global Stakeholder Collaboration

Overview

Over seven years at Isagenix, I led UX for a range of digital experiences that supported health-conscious individuals, entrepreneurs, and global teams. From platform design to high-impact product launches, I collaborated cross-functionally to deliver scalable systems that supported both business growth and user success.

The Challenge

As Isagenix scaled, so did the need for modern digital experiences that could support brand storytelling, education, and global reach. Each initiative had different audiences, technical needs, and timelines — but needed to feel cohesive and craft-driven. We had to move quickly while maintaining clarity, consistency, and care across every touchpoint.

Approach

I led design across five key initiatives, each contributing to a unified but flexible digital ecosystem:

Problem visualization
Solution visualization

Health-Forward Launches:
BĒA & Celletoi

I led the end-to-end experience design for two flagship product launches—BĒA (a clean energy drink) and Celletoi™ (a luxury skincare line). Each required a distinct brand voice, but shared a common goal: empower associates with the tools to tell a compelling story and drive early adoption


BĒA: Energy With Purpose

Challenge Entering a saturated energy drink market, BĒA stood apart with plant-based caffeine, adaptogens, and raw nutrients. The opportunity: communicate its functional benefits while energizing a community of brand advocates.
My Role I designed a visually bold microsite, social and email campaign, and a distributor toolkit that equipped associates with shareable assets and product knowledge—helping them drive awareness and build confidence in a completely new category.



Celletoi™: Beauty Through Ritual

Challenge Entering a saturated energy drink market, BĒA stood apart with plant-based caffeine, adaptogens, and raw nutrients. The opportunity: communicate its functional benefits while energizing a community of brand advocates.
My Role I designed a visually bold microsite, social and email campaign, and a distributor toolkit that equipped associates with shareable assets and product knowledge—helping them drive awareness and build confidence in a completely new category.



Solution visualization

IsaBody Workouts & Business Learning Hub

Goal: Improve member engagement through content and education
Role: Product Design, Design System, UX/UI Design, Mobile Design

  • Designed two high-traffic platforms that empowered members with workout plans and business training
  • Prioritized accessibility and clarity for a wide range of user types
  • Collaborated with DevOps to ensure scalable, maintainable design system components

KPI Impact

Measuring Success, Driving Growth

BĒA & Celletoi™ Product Launches

Drove 5,000+ microsite visits with email CTR of 25%, and conversion rate of ~8% on launch pages

IsaBody Workouts | Business Learning

Activation rate of 60% within first session; 40% monthly return rate sustained through routine workflows.


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